Concerns about avoiding chemicals and genetically modified foods are key drivers in the choice to buy organic but there’s more to it than that.
Do you want to eat more organics? So does a very large section of the shopping community in Australia, where today our organic industry is now valued at over $1.72 billion, and enjoying 15.4 per cent annual growth rate since 2009.
Not so long ago, organically grown food was considered to be a fringe or “alternative” choice, viewed with scepticism by the mainstream shopper. Fast forward less than a decade and the situation is very different.
So, what’s driving the rapid growth in organics? In contrast to many revolutions in the food industry, the organic movement hasn't been orchestrated by big multinational organisations, but rather by the consumer. Today people care about what’s in and on their food; they want to know where their food comes from, and how it is farmed.
Concerns about avoiding chemicals and genetically modified foods are key drivers in the choice to buy organic but there's more to it than that. Organic advocates value high standards of animal welfare and management practices that protect the environment and sustain soil health and fertility.
So do you have to don gumboots and go to the farm gate, or trek to the the Sunday market to search out the organics you want?
Organics can easily be part of your weekly (or daily) shop. At our stores, we too have witnessed the growth in organics with customers supporting our expanding organic range that now includes a growing range of fresh fruit and vegetables, meats, cereals, grains and wholefoods, eggs (free range, pastured, chemical free), dried fruit, canned food, baby food, pasta, dairy and breads. A quick search of our online store reveals many pages of organic products, and there are many, many more on our shelves. Have a quick look here for a taste of what we have.
Let us know if you would like to see more organics in our stores, at firstname.lastname@example.org