Today she’s a director of the company and works with her husband Barry, who is the Sales Manager, son Michael who heads up Production, son Matthew who is the General Manager, and grandson Ethan who is packing orders and learning the ropes in the warehouse.

Here’s our Q&A with Edwina.

Q: What do you produce and where do you produce it?

A: We produce naturally derived personal care and home cleaning products, including body wash, hair care, and dishwashing solutions. As the owner, I formulate and oversee production in South Australia to ensure every product meets our standards for quality and performance.

Q: How did you start in this business?
A: My journey started from scratch, driven by curiosity and determination rather than formal industry pathways. As a mother of seven children, two of whom had eczema, I was frustrated by products that were not family affordable and that didn’t align with what I believed, such as being eco-friendly and natural. That pushed me to start learning from the ground up about formulation, ingredients, compliance, and manufacturing.

In the early days, everything was a challenge. From juggling family responsibilities to sourcing raw materials, understanding labelling laws, navigating production requirements and building supplier relationships, it was all new.

But I stayed committed and over time, that persistence turned into capability. I’ve now formulated over 150 products across personal care and household cleaning, each one developed with a focus on performance, quality, and practicality.

Building Uniquely Natural also meant learning to navigate a predominantly male industry, which came with its own set of challenges. But those experiences strengthened my resilience and reinforced my determination to succeed.

Q: What is special about your products?

A: What sets Uniquely Natural apart is our balance of performance and naturally derived ingredients. Our products are formulated in-house, allowing us to maintain full control over quality, consistency, and cost, while delivering effective results consumers can trust. All products are Australian made, ensuring compliance with strict local standards

Q: What’s special about your region and why do you love it?

A: I love being based here because it’s where Uniquely Natural was built, and it allows me to stay hands-on, connected, and committed.

One of the things I love most about South Australia is the wine regions like the Barossa Valley and McLaren Vale. They’re not only beautiful, but they represent generations of hard work, and pride in local production. Being so close to these regions is inspiring — it reinforces the importance of quality and authenticity.

Q: What’s exciting you most about your business right now?

A: What I enjoy most about my business right now is seeing ideas turn into real, finished products that customers use and trust. I love the process of taking a concept from formulation through to production and knowing it’s something we’ve created from the ground up. There’s a real sense of pride in seeing the range grow and knowing it’s built on persistence and new life experiences. I also love working with my husband, sons and grandson

Q: Which is your personal favourite product in your range and why?

A: My personal favourite products are our body washes because they combine naturally derived ingredients with a great sensory experience and strong performance. They’re a perfect example of balancing quality, feel, and effectiveness. It is also my very first product I made.

Q: When and how did you come to work with Hill Street?
A: We were visiting Tasmania and I called to see if we could make a time while we were there, and Euan [Hill Street’s Supplier Relations Manager and “new product scout”] gave us the time. He liked what we did and asked us to come back and meet with Irini [our Supplier Relations and Product Distribution Manager].We so appreciate the opportunity they gave us.

Q: Is there a favourite way you like to use your product, which you would like to share with our customers?

A: It’s a method really. I don’t like using harsh chemicals. Our Multi-Purpose Cleanser and our Pre Wash Stain Remover don’t contain any bleaches so for really tough stains I like to squirt the stain with the product and then lay some lemon slices over the top and leave it for a while, and the stain will just fade away. I did this with a hair dye stain on my bathroom vanity and it worked brilliantly.

All Hill Street stores across Tasmanian will be stocking Uniquely Natural’s range of Dishwasher Tablets, Powder and Rinse Aid, Dish Wash Liquids, Pre-Wash Stain Remover, Laundry Powders, Shampoos and Conditioners. Please check our Weekly Catalogue for pricing.